Jaguar Animal Health Launches Ad Campaign

Shares of Jaguar Animal Health are more than 2% higher Thursday following the company’s announcement to begin a national TV and radio ad campaign for its lead prescription product, Neonorm, used in the treatment of diarrhea in newborn horses and young calves.

The campaign also features a toll-free hotline, as well as an e-commerce area on the company’s corporate website that allows customers to purchase Neonorm online directly from Jaguar.

Jaguar also teamed with ANIMART LLC, the company’s dairy market distributor, to conduct “Lunch n’ Learn” events in Midwest dairy regions in Q1 2017 to help increase awareness of the benefits and novel mechanism of action of Neonorm Calf among ANIMART’s dairy customers.

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